Internal Page Linking
Believe it or not, internal page linking plays a very important role in search engine page ranking placements, also known as SERPs, and adding links to other pages of your site in search results that your site [will] dominate(s) in.
Internal page linking is simply linking to pages within your site or domain name. In a basic principle, the more you link to a page within your site, the more “authority” it has over other pages. By the term authority that I am using, I mean a cross between your site’s feature and the page’s placement.
For example, suppose you own a site offering a service. Being that the service is something that you are selling, and most-likely what your site is about or what you excel in, you’d want to focus on linking to that service information page so that [hopefully] your service web page will attain great placement within search engines and certain keywords. Whatever you have to offer, sell, or promote, that is what your website is featuring. If you are internally linking to the page containing information about that feature, you are giving it more authority than say your website’s homepage, so that hopefully your feature will arise in search engines for certain keywords. After-all, the point of a website is to offer something (which again, is your feature), whether that be a product, service, or information, you want potential customers to find it.
External links may play an important role in promotion and search engine rankings – external links help search engines find your site and its pages – internal page linking is very important for both visitor and search engine optimization. Whatever your site is featured about, be sure to link to that feature as much as you can. The more you link to internal pages, the better placement those pages will receive. Please note, however, that when linking to internal pages, you really want to create content to make the link relavent for best placement. You can’t just throw in links to internal pages and expect your placement to get better – that’s not only spam, but search engines follow specific algorithms. For navigational menus, plain text is fine, but really, when you link to internal pages, try to create some content and throw the link to your internal page in there.
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Posted in Link Building, Site Optimization